-------- Original Message --------
Subject: TLC, the secret of a MILLIONAIRRE LANDSCAPER
From: "Larry Brown, CLP"
Date: Sat, January 30, 2010 11:08 pm
To: "TLC Lawn Care"

Hi TLC,

I hope you've been enjoying your marketing mini-course
so far, and that you've picked up some useful tips.
You're next lesson will arrive tommorow.

Today, I want to share a short article with you that
I wrote a couple weeks ago. Dozens of contractors
responded to this article when I sent it out - so
I think you'll find this valuable too...

*************************************************
The SINGLE Most Important Secret Of A Million Dollar,
Word of Mouth, And Repeat-Client Business
*************************************************

The other day I was talking to a contractor who has
built a widely successful and rewarding landscaping
business in just a few short years. Like many of
you, the challenge he faces these days are not how
or where to get more business, but how to get the
work done and maintain the quality standards that
his clients have come accustomed to.

During our conversation he mentioned that since
his first year in business (that was five years ago)
he has not had to spend a single dollar (or any of
his time) on advertising. But yet, his business
has grown at such an astonishing rate that he is
forced to turn away new business at this time.
He just can't find enough good employees, train
them, and expand the systems in his business fast
enough to keep up with all of the good jobs that
come his way.

But that's not what I want you to focus on.

See, if you don't have all of the good clients
that you want, or if you're struggling to attract
new business, then the "thing" you should have
asked yourself is, "how does he continue to grow
his business without actively seeking new work?"

When I posed this question to him, he laughed
and said:

"We just do the jobs right and stay in almost CONSTANT
CONTACT with our customers and they send us more new
work than we can handle"

You see, what this contractor (and I) realize is this:

THE SINGLE BIGGEST REASON WHY ANYONE WILL DO BUSINESS
WITH YOUR COMPANY IS BECAUSE THEY EITHER KNOW YOU
PERSONALLY, OR LEARN ABOUT YOU FROM A SOURCE THEY
ALREADY TRUST (a referral).

Business is about RELATIONSHIPS.

But you cannot expect to build a relationship with
anyone without frequent, meaningful and value oriented
contact!

Think about your own personal relationships:

You don't find your soul mate by just dating once every
few months. You don't say "hey, that was a great first
date, I'll check back with you in 6 months".

You don't stay best buddies with someone just by sending
them a Christmas card at the end of the year.

So why would you think this hap-hazard communication
would work in your business?

It's pretty simple, but when I surveyed over 1600
contractors back in 2005, only 3.5% had a contact
program designed to generate referrals, word of mouth
and repeat business.

Only 3.5 percent!!

I guess that explains why the top 5% of the contractors
out there get the best jobs while the other 95% fight
each other over the scraps!

Just realizing this lone fact can likely put you within
the top 5% of all landscaping and lawn care companies.

In fact, this realization is how my "Going Green â„¢"
direct response newsletter program got started.

You see, the easiest, the least expensive, the fastest,
and the best way to build a deep RELATIONSHIP with your
circle of influence, potential referral sources,
prospects and clients is with frequent, value-oriented
contact.

But this is NOT about just contacting them frequently
(even though that is part of the equation). We're
talking about the most advanced, "scientifically
designed" contact tool in the industry.

No, I'm not exageratting...

There are carefully crafted "psychological triggers",
"involvement devices" and "direct response offers" built
into my newsletters that are designed to do just one
thing:

PROGRAM folks so that when they think of the services
you offer (whether it's landscaping, lawn care, lighting,
tree care, etc.). They automatically think of YOU!

There is nothing else like this in the Industry.

TLC, as we begin this New Year, here's your
opportunity to use the exact marketing tool that I used to
grow my businesses and that's generating up to 17 referrals
per month for other contractors using it.

It includes all of the components mentioned above. And,
it is written FOR YOU each month.

But here's the rub...

We are only allowing ONE contractor per zip code to use
this tool (if your area has already been taken, I apologize).

To check out the Going Green â„¢ system and to put it work
in your business right away, just click here:

http://www.greenindustrysuccess.com/newsletter

Also, feel free to call me directly at (800) 905-6936 if
you have any questions.

Please do it now while it's fresh on your mind, and to avoid
missing out.

So TLC, whether or not you use my "Going Greenâ„¢"
marketing tool, I hope that what I've just shared with you
has at least opened your eyes. You really need to have a
regular contact program - so go make it happen.. You'll
soon find that it's in fact the easiest, most profitable
and fun way to grow your business.

Best!
Larry

Larry L. Brown, CLP
Green Industry Success Systems

http://www.greenindustrysuccess.com/newsletter

Centerex Inc.

PO Box 1587
Natchez, MS
39121
US


If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1084166384&ARID=172579&D=3

To update your contact information:
http://autocontactor.com/app/r.asp?c=1&ID=1084166384&D=3