-------- Original Message --------
Subject: Marketing Mistakes #5 and #6
From: "Larry Brown, CLP"
Date: Fri, February 05, 2010 8:32 am
To: "TLC Lawn Care"

Hi TLC,

Hope that all is going well with you!

Here's the next edition of your mini-course:

'7 HUGE Marketing Mistakes Most Green Industry
Contractors Make - and How To Avoid Them'

Today we're going to cover mistakes five and
six together as they go hand-in-hand.

Let's get started...

===========================================

Marketing Mistake #5 -

Not Communicating With Current Clients


Marketing Mistake #6

Not Communicating with PAST Clients


By: Larry L. Brown, CLP

larry@greenindustrysuccess.com

===========================================

Did you realize your most profitable assets are your
current and former customers? Most contractors never
do, everybody is always so busy trying to chase after
new customers that they neglect what they already
have.

There is most likely a fortune lying hidden in your
job files.

The fastest, straightest path to developing massive
business growth is consistently going after your past
and current customers. Your customers trust you, they
have faith in your abilities and they like you.

They have bought from you before and are predisposed
to buying from you again. So wouldn't it make sense
to become proactive, even 'ethically' aggressive --
in marketing to your existing clients?

You'll quickly find your easiest source of new
profits, using this one idea. It's downright
expensive to get new business. While the cost of
reaching your existing customers is almost nothing...
you've already paid to get them.

You've got to make new offers and provide additional
services for your customers. This is truly the
fastest and easiest way to grow your business!

So you've got to continually follow-up your customer
base with letters, newsletters, and special events.

But it can't be the same mindless communications you
would normally send out. It has to be self-serving
for the customer. It has to be educational. It has to
be full of benefits.

And, it has to lead them to making the only rational
decision they could possibly make -- to use more and
more of YOUR services again and again.

Staying in contact with your customers is also an
appreciated form of "extra mile service". Your
clients WANT to hear from you.

Here are a few ideas for communicating with your past
and current customers:

- Monthly Newsletters
- Seasonal Greetings
- Thank You Letters
- New Service or Product Letters
- Reminder Notices of Service Dates
- Informative Booklets or Reports

All of these methods can also include offers for
new and/or additional services that you may offer.

In marketing circles it is often said that most
businesses could double their sales by simply
contacting and making offers more frequently to
their existing customer list.

Don't overlook this powerful strategy in your
business!

In the final part of this mini-course , we're going
to explore Mistake #7 "Failure To Make Marketing
THE Top Priority".

Ah...this is surely one of THE biggest mistakes,
and a HUGE obstacle that every business owner
faces.

Look for the next email in a couple days.

Until then...

All The Best,

Larry


Larry L. Brown, CLP
larry@GreenIndustrySuccess.com

* * * * * * * * * * * * * * *
GreenIndustrySuccess.com
106 S. Canal Street
PO Box 1587
Natchez, MS 39121

P 800-905-6941
F 601-442-9464

* * * * * * * * * * * * * * *

___________________________

Recommended Resources
___________________________


COMPLETE MARKETING SYSTEM
For Landscaping and Lawn Care Contractors

Attract more good jobs. Sell more to your existing
clients, and keep them coming back to you more often
for additional services -- with less effort.

http://www.greenindustrysuccess.com/system

________________


DO YOU HAVE A COMPANY NEWSLETTER?

Here's how to create a monthly newsletter that is
guaranteed to make you more money and jump
start your referrals this year...without writing!

http://www.greenindustrysuccess..com/newsletter

________________


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39121
US


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