-------- Original Message --------
Subject: HUGE Marketing Mistake #3
From: "Larry Brown, CLP"
Date: Sun, January 31, 2010 11:08 pm
To: "TLC Lawn Care"

Hi TLC,

So far in our mini-course, we've covered how crucial
it is to develop a Unique Selling Proposition (USP)
for your business, and to create a structured and
formalized referral system to generate more new
clients.

Today, we're going to discuss the importance of
making doing business with your company 'easy and
convenient for your prospects and clients.

That's HUGE mistake number three, and I'm sure
you'll agree that this is a biggie.

Let's get started...

=====================================

Marketing Mistake #3

Green Industry Contractors Fail To Make
Doing Business Easy And Convenient for
Their Clients and Prospects

By: Larry Brown, CLP

larry@greenindustrysuccess.com

=====================================


It is not uncommon for landscape contractors to make
it down right difficult for their prospects and
customers to do business with them.

You must be a fanatic about servicing your customers and
impressing your prospects with your eagerness to service
and satisfy their wants and needs.

Remember this; when a customer makes up their mind to
call and ask to schedule an appointment with you for a
proposal or estimate, it is because they are in effect
"ready to buy".

You must be ready to do business when your prospects are
ready to do business.

When they make a decision to call you it is because at
that point in time, the reason that they are calling has
jumped to the forefront of their mind. You have become
in effect the most important thing on their mind at that
moment in time.

The sooner you can schedule a meeting with your customer
or prospect and get a proposal in their hands, the
better your chances of getting the job. The longer you
put off scheduling a meeting, or delivering a proposal,
the more likely their priorities are to change or even
worse, to find another contractor to provide them with
the services they desire.

Do everything you can to make doing business with your
company as easy as possible from the customers point
of view.

Even though it may be often inconvenient for you to
schedule meetings at their requested times, your
willingness to do so will pay great dividends.

Over the years, I was continuously amazed at just how
many contracts my company was awarded simply because
we were the only company that showed up for a meeting
or submitted a proposal on time. It is far too common
in our industry to hear the horror stories from
customers about how contractors don't show up or even
worse, never complete jobs once they have started.

There's an old saying that goes something like this:

"If you want to understand why John Smith buys what
John Smith buys, then you have got to see the world
through John Smith's eyes".

Have you stopped to take a look at the world through
your customers' eyes? Do you really know and
understand what motivates them to make a buying
decision? What are their expectations of you as a
service provider?

Most businesses never take the time to "walk a mile
in their customer's shoes" and realize what it is
that their prospects and customers really want.

Why else would they make doing business with them
so difficult?

Take a few minutes and ask yourself these questions:

1. When a prospect or customer calls your company,
are they able to receive the information that they
are searching for in a cheerful, compelling and
timely manner?

2. Are you and your people willing and able to
help out and provide information in a friendly
manner even if it may not result in an immediate
sale?

3. Are you able to meet with customers and
prospects in the time-frame that truly
accommodates their schedules?

4. Do your prospects and customers have to wait
longer than they would like to receive proposals
or call backs from you company?

5. Do you consistently communicate with your
customers the status of their jobs and your
schedules?

These are simply a sampling of the types of
questions you must ask yourself on a regular basis
so that you can stay on top of any flaws that your
customers see when they do business with you.

By making it easy simple, easy and enjoyable to do
business with you, you will surely attract more
customers who will use your services more
frequently, and who will gladly provide you with
referrals.

In our next part of this mini-course, '7 HUGE
Mistakes Most Green Industry Contracors Make -
and How To Avoid Them', we'll discuss mistake
number 4 which is 'Ineffective Advertising'.

You're sure to enjoy this next e-mail - look for
it to arrive in your e-mail inbox in a couple of
days!

Until then,

My Very Best To You!

Larry


Larry L. Brown, CLP
larry@GreenIndustrySuccess.com

* * * * * * * * * * * * * * *

GreenIndustrySuccess.com
106 S. Canal Street
PO Box 1587
Natchez, MS 39121

P 800-905-6941
F 601-442-9464

* * * * * * * * * * * * * * *
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